Freixenet UK is sponsoring the Freixenet Scarlett Ballroom, one of the live stages at the Retro Festival in Berkshire.
The activity is part of the sparkling wine’s VIP marketing campaign, designed to encourage sampling and brand awareness.
Guests will also be able to sample Freixenet’s core cavas Freixenet Cordon Negro and Freixenet Cordon Rosado, as well as sparkling vintage-themed cocktails designed by Shaken & Stirred of Oxford.
“The Freixenet VIP campaign has encompassed a variety of events including cookery demonstrations and dance masterclasses. Our sponsorship of one of the main attractions at Retro Festival provides an ideal vehicle to continue our experiential marketing campaign, alongside ongoing social media, PR and promotional activity. We are looking forward to an event which epitomises the Freixenet brand tenets of glamorous fun and spontaneity.”
Story by Laura Heywood
Courtesy of Harpers Wine & Spirit Trades Review
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