It claims the app is the first transactional wine sales app for an Australian winery that provides customers worldwide with a user-friendly experience to browse and purchase the full wine range for delivery anywhere within Australia.
The app also gives direct access to special case deals and, during July and August, customers who download the app can purchase cellar door exclusive wines – including the “collectable” Shiraz 1887.
Future upgrades to the app will provide users with priority club access, along with a push notification service that will assist the team in making personalised suggestions based on a customer’s previous buying habits.
Burge said: “I spent my youth immersed in the wine industry, learning about the wine business and traditional winemaking techniques. These skills have served me well throughout my career. However, it’s important that this is paired with a modern approach to marketing and communications, particularly in this digital age.”
He added: “We’ve built world distribution networks and strong customer relationships through our cellar door and wine clubs. We also have a consumer-friendly website and an active social media presence; the iPhone app is just another step in this direction.”
He added: “Statistics have shown that by 2015 brands will be generating 50% of web sales through social media and mobile platforms with a projection of $30 billion globally.”